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Content Marketing is the action of generated Brand content getting engagement with the consumers through owned Brand content creating experience platforms in order to create and build video, audio and text content. 

 

Characteristics: 

Content-driven experiences are as important as product development.

Content marketing – as a holistic, strategic approach – can be a core component to a successful business. 

How brands use content to interact with customers at ALL stages of an engagement journey is impacting in BOTH positive and negative ways..

Content is a strategic differentiator, or an expensive by-product that ultimately weighs down a business.

 

Content needs a strategy.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Content, It´s a new era for marketing.  

Content Phases

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